GB News viewing figures: How channel is fighting against “rocky start” and low viewership | UK | News
GB News average audience figures for the past few days have been published showing inconsistencies for the new platform. Despite a high-profile launch with bumper viewing figures, the platform’s frontman Andrew Neil admitted the channel had suffered a “rocky start” as he stepped back for a summer hiatus. But how exactly is the channel fighting back?
The TV station headed by Andrew Neil is battling to fight back after losing viewers in the past few days.
The channel has attracted just over one million viewers a day recently, which is down from 2.2m on its launch day.
The television ratings, compiled by BARB, show the channel’s audience has halved in just two weeks.
The data calls into question the impact of the recent advertising boycott and technical difficulties reported on the channel.
READ MORE: GB News at risk as huge doubts raised amid viewing figures slump
BARB viewing figures showed in the same period, Sky News’ daily audience averaged between 2.5m and 3m.
By comparison, BBC news channel figures averaged at more than four million.
The figures, which cover broadcast television watching, not viewing on PCs or tablets, show GB News has not managed to reach those levels yet.
The channel’s frontman Andrew Neil has admitted the channel has had a “rocky start”.
Speaking about his abrupt hiatus, Mr Neil said: “Yes we had a bit of a rocky start at the launch of GB News.
“We are a start-up. They are always a bit rocky these start-ups, but we are up and running as you can see.
“We get better every day and there is clearly an appetite for what we are doing.
“In two short weeks, we have already built a loyal audience, which has beaten all of our expectations.”
When the right-leaning British television channel launched, it was devised as a rival to other news offerings such as BBC News and Sky News.
During its launch, Mr Neil said the platform would not be “another echo chamber for the metropolitan mindset that already dominates so much of the media”.
GB News faced accusations claiming it would broadcast US-style partisan news shows in Britain.
However, Mr Neil said instead the channel would aim to “puncture the pomposity of our elites in politics, business, media and academia and expose the growing promotion of cancel culture for the threat to free speech and democracy that it is”.
Many social media users have been keen to stress their appreciation for the TV channel.
One Twitter user wrote: “GB news is where you need to-our only channel of free speech.”
Another person commented: “GB news was the final bit of oxygen needed to stop wokeness smothering out rational debate.”
One person wrote: “You’re all brilliant, a fresh breath of air with no wokeness or snowflaking or the cancel culture idiots trying to change us ,carry on the good work ! Hip hip hooray GB News”.