See Dr. Martens’s New Hello Kitty and Friends Collection

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Dr. Martens and Hello Kitty are teaming up yet again for a new collection launching on March 4. Last year’s Hello Kitty collaboration marked the brand’s joint 60th anniversary with Sanrio, and for this upcoming collection, Dr. Martens is joining forces with the Japanese brand for an all-new drop. The range will spotlight more characters from the Sanrio family such as Badtz-Maru, Keroppi, My Melody, and more. The line will feature three different shoes, which all have pops of neon hues.

The colorful kicks showcase classics like the 1460 boot, with characters drawn on in bright hues. The boots will also come with two sets of laces in red and white. The Jadon boot features a stacked platform sole and colorful upper stitching of Sanrio motifs, as well as a side zip with a Hello Kitty red bow zip pull. The last shoe is the 1461, which is detailed with a colorful all-over print with characters from the Hello Kitty and Friends family. The shoes also have heart-shaped eyelets and a heart key chain. Like the rest of the shoes, they also come with two sets of laces as well. As a bonus, the collab even introduces a kids’ boot with a similar design. Read on to see the campaign images and come back here to shop the collection when it drops in March.





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