Rihanna’s Savage x Fenty has released its first Pride capsule collection, and the campaign encapsulates “nothing but love, as it celebrates individuality and every Body.” The singer made it a point that everyone from the models working in front of the camera to the photographer and talent working behind the scenes were members of the LGBTQ+ community. As for the collection, you’ll see a variety of styles ranging from smoking jackets to ribbed crop tops to rainbow whips. Sizes for the pieces range from 30A-42H and XS-3X, and they are priced from $17-$70.
“Pride is all about appreciating your authentic self. I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members, and fans,” Rihanna said in a press release. Through the brand’s partnership with the Clara Lionel Foundation, any purchase of the Pride Capsule Collection will help support GLAAD, The Audre Lorde Project, The Caribbean Equality Project, INC., Trans [email protected] Coalition, and the Trans Wellness Center.
Keep reading to check out the empowering campaign images, then shop some of our favorite pieces from the collection.